This is one of the few Logo's, which I did at work experience, were I closely worked together with my colleague, Roderick. I found that this was one of the hardest logos to design and took the longest. Sherkin Media create not only websites for their clients but they also help to promote their clients work. We went through many different Ideas before we decided on the final piece. the company Sherkin Media was named after Sherkin Island so we first thought of ways to somehow link the Logo with Sherkin Island. This Idea did not work out well at all since the whole concept of the company changed and it seemed more like a farming company.
I also tried various ways trying to get Sherkin Island into the background of the logo but they ended up looking more like scout badges so those ideas were scrapped.
I thought of adding a metal texture making it a bit more modern but it still didn't look right.
We wanted the logo to be sharp and edgy so we thought about paper windmills. We then made one in the studio and took a picture of it which was then edited and made more sharp in Photoshop.
Here is the paper windmill we made.
here is what it looked like after editing.
The metal windmill looked ok by itself but not with text. We continued to think o new ideas together and I tried them out.
Since my work experience was coming to an end we decided to pick this out of the ideas I made.
I then handed the files to my colleague, Roderick who then added the final touches.
And thus Sherkin Media's Logo was born.
Here is what it looks like on the Website.
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